“ Premier Inn are targeting to build 6 new hotels in North London alone with one in Finchley Central, Brent Cross, Cricklewod etc... A total of 49 new hotel across London to meet there expansion plans of 85,000 rooms before 2020. And that is how they measure thier expansion by rooms! Apparently they must have a restraunt and no less than a 100 rooms on the market site for it to be economically viable.
https://www.whitbread.co.uk/~/media/Files/W/Whitbread/documents/Property-Suppliers/premier-inn-target-locations-2018.pdf ”